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August 26, 2013

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Business, Design, Development, Marketing

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HOW TO GET THE BEST ROI WITH FREE AND PAID APP PAIRS?

When you release a Free and Paid App Pair, there is a way to optimize the two Apps to achieve the Best ROI.

This can be done by adjusting the ads shown in the Free App:

Your Free App serves as promotion for the Paid App. If you put too many ads into the Free App, your users may not like it because of this, and, as a result, not want to download the Paid App. In this case, you will earn more revenue from ads than from the Paid App.

If you put too few ads into the Free App, your ad revenue may be too small to bother with ad networks at all. Adding a little more ad impressions might not contribute to the negative user experience. The users may like your app because of its content and the fact that it does not contain a lot of ads. This will contribute to increased downloads of your paid app.

That is, here is the rule of thumb:

Put ads into your Free App that can be switched on and off from your ad networks’ dashboards. Then play with the ad impressions and find the point where the accumulated revenue from the Free and Paid App Pair peaks. 

As always in mobile, testing is essential!

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