There are many online services that offer to market your apps outside the App Store.
What they do seems great until you try to calculate or ask for Return On Investment (ROI). In many cases, this is unclear. That is, you pay for the marketing service upfront bearing the entire risk of the investment.
Here is the rule of thumb:
To avoid disappointment, do not use marketing services outside the App Store if the Return On Investment (ROI) is not clear at all.
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