How To Create Cost-Effective App Trailers For App Portfolios From iOS 8 Onwards?

From iOS 8 onwards, Apple will enable developers to submit App Trailers to showcase their apps to the users.

An App Trailer is a video demonstrating the app. It is in addition to the App Screenshots we know and have used before.

As an owner of an App Portfolio, you need a way to effectively produce App Video Trailers for each of your apps in a cost-effective way.

For a true App Portfolio, however, it may be sufficient to produce just one video explaining your concept and use it to showcase each app from the portfolio.

An important point though is to produce a professional video that makes the users want your app concept.

Here is the rule of thumb:

It is better to produce one video professionally and reuse it for all apps from the portfolio instead of having an individual video for each app done poorly!

To Your Success!

Vlad

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How To Increase Your App Revenue With App Bundles From iOS 8 Onwards?

Apple will offer App Bundles to iOS users from iOS 8 onwards.

This offers app developers a unique opportunity to sell entire app portfolios to the users at a bulk discount price.

The readers of this blog know that I have always advocated the development of app portfolios instead of just individual apps.

For instance, you might have a portfolio of utility, health or runner game apps.

With the App Bundles you will get:

• New exposure for your app portfolio in its entirety
• New exposure for each individual app that will be part of an App Bundle • New revenue stream without any investment of money or time

To Your Success!

Vlad

Lost Time Or Money: What Is More Valuable?

When you execute an app project, you will most probably stumble upon some issues that will:

  • either cost your time
  • or cost your money

At times, you will be able to solve a problem either by investing your time or money.

Which way shall you go?

Here is the rule of thumb:

Always solve problems with money instead of time, unless you are absolutely broke. Time is invaluable. You only have so many minutes to live from now. Do not waste it!

More time means more thoughts. More thoughts means more ideas. More ideas means more business insights. More business insights means more opportunities to improve your business!

To Your Success!

Vlad

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How To Choose The Best Search Keywords For Your App Fast?

When it comes to App Store Optimization (ASO), there is a way to choose the best search keywords fast.

It is called: Model And Improve Mindset.

That is: you find apps in App Store that are similar to yours AND have been successful over a longer period of time. Then you select keywords for your app based on the keywords used by already successful similar apps.

How Do You Do This?

  1. Head To TooAppCharts.com to find apps similar to yours that have been successful over time.

  2. Head To SensorTower.com to see the keywords used by the apps you identified in Step 1.

  3. Mix And Match the keywords from Steps 1 and 2 to shortlist the best ones.

To Your Success!

Vlad

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If you enjoyed this article, get email updates (It’s free).

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How To Use Free Chartboost E-Mails To Increase Your App Revenue?

When you create a Chartboost account, you can opt-in to receive an email each time Chartboost has new advertisers in their network.

As Chartboost gets new advertisers quite often, you may become annoyed with the “New creatives in the network!” email in your inbox several times a week.

However, this email may contain a treasure for you each time you receive it.

Here is WHY:

  1. You can use the email to identify game genres you should be creating because there are advertisers to make money from in that genre.
  2. You can use the email to identify design trends that lend themselves to monetization by the advertisers in the network.
  3. You can use the email to identify long lasting monetization trends in App Store if you detect an advertiser playing with different creatives and localizations over a longer period of time.

So, why do not you opt-in for the Chartboost “New creatives in the network email!” soon?

To Your Success!

Vlad

What Are The Questions You Have About Your App Business Right Now? Comment On This Article To Get The Answers FAST!

If you enjoyed this article, get email updates (It’s free).

I’m writing a book to teach you the most effective ways to start and grow a profitable app business fast. Subscribe here and get a 25% discount when the book is released.

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Forget About Marketing Outside The App Store! It Does Not Work!

There are many online services that offer to market your apps outside the App Store.

What they do seems great until you try to calculate or ask for Return On Investment (ROI). In many cases, this is unclear. That is, you pay for the marketing service upfront bearing the entire risk of the investment.

Here is the rule of thumb:

To avoid disappointment, do not use marketing services outside the App Store if the Return On Investment (ROI) is not clear at all.

To Your Success!

Vlad

What Are The Questions You Have About Your App Business Right Now? Comment On This Article To Get Answers FAST!

If you enjoyed this article, get email updates (It’s free).

I’m writing a book to teach you the most effective ways to start and grow a profitable app business fast. Subscribe here and get a 25% discount when the book is released.

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How To Do App Reskinning Avoiding App Rejections?

When you do App Reskinning, your worst enemy is an Apple Reviewer REJECTING your App, right?

Right!

So, what can you do to avoid App Rejections?

  1. Have multiple Developer Accounts. Yes, this can be a pain to get but there is no way around it if you want to publish app reskins in volume fast.
  2. Submit a new code reskin to a developer account only after the previous reskin of the same code was accepted 10 days ago.
  3. Develop your own unique app code and publish its reskins. When finished with the reskins, sell the source code reskin licenses to other developers to recoup your initial development costs.

To Your Success!

Vlad

If you enjoyed this article, get email updates (It’s free).

I’m writing a book to teach you the most effective ways to start and grow a profitable app business fast. Subscribe here and get a 25% discount when the book is released.

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