Forget About Marketing Outside The App Store! It Does Not Work!

There are many online services that offer to market your apps outside the App Store.

What they do seems great until you try to calculate or ask for Return On Investment (ROI). In many cases, this is unclear. That is, you pay for the marketing service upfront bearing the entire risk of the investment.

Here is the rule of thumb:

To avoid disappointment, do not use marketing services outside the App Store if the Return On Investment (ROI) is not clear at all.

To Your Success!

Vlad

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How To Do App Reskinning Avoiding App Rejections?

When you do App Reskinning, your worst enemy is an Apple Reviewer REJECTING your App, right?

Right!

So, what can you do to avoid App Rejections?

  1. Have multiple Developer Accounts. Yes, this can be a pain to get but there is no way around it if you want to publish app reskins in volume fast.
  2. Submit a new code reskin to a developer account only after the previous reskin of the same code was accepted 10 days ago.
  3. Develop your own unique app code and publish its reskins. When finished with the reskins, sell the source code reskin licenses to other developers to recoup your initial development costs.

To Your Success!

Vlad

If you enjoyed this article, get email updates (It’s free).

I’m writing a book to teach you the most effective ways to start and grow a profitable app business fast. Subscribe here and get a 25% discount when the book is released.

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What Are The Questions You Have About Your App Business Right Now? Comment On This Article!

What A Call From Apple May Mean For Your App Business?

Once you have established an app brand, Apple may get noticed your apps.

This can happen only if one of your apps does well in an App Store category.

In this case, Apple may take a closer look at the app. They may analyse your app title, search keywords and description. Rarely, they will also take a look at the icon and screenshots.

Apple’s analysis focuses on the consistency of the app’s marketing messages (title, keywords and descriptions) and the actual value the user gets when using the app.

Apple’s goal is to make sure that well- performing apps actually deliver what their marketing messages promise. Their overall goal is to ensure the best user experience for App Store users, of course.

If Apple detects an inconsistency between the app’s workings and marketing messages, they may give you a ring by phone.

Do not get scared. Listen carefully to what they want you to change.

They will set a deadline for the changes to be submitted to the App Store for review.

Make the changes and submit an app update by the deadline.

Then, keep rocking with the app!

To Your Success!

Vlad

If you enjoyed this article, get email updates (It’s free).

I’m writing a book to teach you the most effective ways to start and grow a profitable app business fast. Subscribe here and get a 50% discount when the book is released.

How To Make More Apps And App Sales?

Here is the truth from successful appreneurs:

  • Apps are not about ideas.
  • App sales are not about apps.

But about what?

  • Apps are not about ideas but execution.
  • App sales are not about apps but marketing.

That is:

  • To make apps, you must shift your focus from app ideas to app execution.
  • To make app sales, you must shift your focus from apps themselves to app marketing.

Execute well and fast, and you will have lots of apps.

Market well and fast, and you will have lots of app sales.

  • Shift your focus on what causes success: execution and marketing.
  • And do it in the right order: marketing first, execution second.

To Your Success!

Vlad

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If you’d like to learn more about growing app business, I’m writing a book to teach you exactly that. All email subscribers will get a 50% discount when the book is released.

How To Build Your App As A Social Media Magnet?

Your App can be a great Social Media Magnet for your content. That is, it can connect people to your social media outlets, such as Facebook Page, Twitter Feed or Email Newsletter.

In order to drive your app users to your social media outlets, you must offer some value to them. This can be Free Apps from your app network. For instance, when you release an app, you can offer it for free for the first 24 hours and people on your social media outlets will be the first to find out!

I have done this in one of our app networks. Look at how it is implemented, it is on the last screenshot on the right. It connects the users to Facebook, Twitter, Email and App Store.

So, the right funnel for your users must be:

  1. Find your App on App Store (you must use the right keywords for this to happen).
  2. Download your App from App Store (you must use the right icon, screenshots and description for this to happen).
  3. Enjoy using your App (you must put the right content and have the right UX for this to happen).
  4. Find the opportunity to get similar apps for free (you must provide it inside the app)
  5. Give you permission to notify them about  similar apps in future: give you email address, facebook like, twitter follow (you must embed these options inside the app)

This way, you will build a quality following on different social networks for free.

This is opposed to building a following using paid traffic: it costs money and does not deliver the high quality users.

To Your Success!

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App Market Research – What Is The App Category With Most Downloads?

When deciding on the Category to put your App into, your goal is to find the one that will bring you most downloads.

How to do it?

Go to Top App Charts, type your keywords and look at your competitors or related apps. Which Categories are their apps in? Then choose the most appropriate Category as a Primary and the second best a a Secondary Category for your App.

When your App is in the right Category, the Category itself will amplify your downloads. How?

Users will find your App using your Keywords and hopefully download it. With each download, you will rise closer to the top ranks in the chosen Category. Once you are in the Top 10, people who browse the Category’s top apps will start noticing your app and download even more.

If your App is in the wrong Category, this process will not last long and your App will drop in the Categoy’s ranks. Why? Because the users in that Category are not really interested in your App’s subject.

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How to increase the ROI of your App?

How to increase the ROI of your App?

One good way of doing it, is to produce several versions of the App varying its content (size). Imagine, you have a content consisting of pictures and videos. Then you can easily produce and get accepted 3 versions of your app:

Premium App Version – contains all your videos and pictures

Basic App Version – contains 50% of your videos and pictures

Free App Version – contains all your pictures but no videos

In terms of monetization, you can give away the Free and Basic Versions for free and monetize them with ads. The Premium version can be sold for whatever is appropriate in your market ($1,99 will do for sure) and contain no ads.

The search keywords for the 3 versions of the app can slightly vary to ensure the broadest possible search coverage for your app content.

Also, the Basic and Free versions shall link to the Premium version inside the apps thus creating an app network.

We have followed this strategy in the Dr. Bargak Mobile Apps Brand and have seen great results.

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