Forget About Marketing Outside The App Store! It Does Not Work!

There are many online services that offer to market your apps outside the App Store.

What they do seems great until you try to calculate or ask for Return On Investment (ROI). In many cases, this is unclear. That is, you pay for the marketing service upfront bearing the entire risk of the investment.

Here is the rule of thumb:

To avoid disappointment, do not use marketing services outside the App Store if the Return On Investment (ROI) is not clear at all.

To Your Success!

Vlad

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Do Not Ever Reuse Nextpeer IDs – Your Apps Will Fail

If you use Nextpeer technology to enable multiplayer functionality in your games, make sure, you use distinct IDs for each game level in each app.

Why?

Because, if you reuse the IDs, only one game, usually the latest one, will work.

Others will not. The user will not be able to enter any game level – something to be avoided at all costs.

To Your Success!

Vlad

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How To Develop An App From Scratch The Fastest Way?

To create a custom app from scratch the fastest way, follow these proven steps:

1. Decide what the app shall do based on a thorough market research.

2. Create sketches of all app screens on a piece of paper and show the user paths between the screens.

3. Hire a designer to create a simple design of the app based on the sketch. Only native UI elements shall be used.

4. Hire a developer to create the app code based on the design. This shall include ad network handling.

5. Have the developer submit the app to the App Store.

6. Have an ASO professional create metadata for the app based on a verbal app description.

To Your Success!

Vlad

If you enjoyed this article, get email updates (It’s free).

I’m writing a book to teach you the most effective ways to start and grow a profitable app business fast. Subscribe here and get a 25% discount when the book is released.

How To Make Sure Your App Developer Uses The Right Ad IDs In Your Apps?

When your app developer prepares Ad IDs for your app, you must ensure he does not make any mistake.

If he does, you won’t get ad revenue!

If he does, you will lose at least a week of the initial revenue!

If he does, the only way to make it right is to put the new Ad IDs into the code and resubmit it.

You had better avoid these problems!

How?

Make the step of Ad ID Creation and Insertion Into The Code an explicit step in the project your developer has to report on!

Do not make it implicit!

Do not just tell your developer to put ads into your app!

And, most importantly, after the app has been accepted by Apple, check the dashboards of the ad networks used: they must show statistics of ad displays in the app.

If they don’t, you have fallen into the trap and must ask your developer to put the right Ad IDs into the code and resubmit it.

To Your Success!

Vlad

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I’m writing a book to teach you the most effective ways to start and grow a profitable app business fast. Subscribe here and get a 25% discount when the book is released.

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How To Easily Get Your App Discovered in Google Searches?

Your App can be found when users search in Google and other search engines on their mobile devices. This can happen in any mobile web browser and some mobile apps.

This is due to the fact that Apple automatically creates an iTunes URL for your app. That URL is automatically indexed by all the search engines.

The URL is created by Apple the moment you create a new app in iTunes Connect.

And you can fully control the URL’s keywords. That is, you can also fully control, how well your app will be found in Google and other search engines, once it is released.

HOW?

Once you enter the App Title for THE FIRST TIME in iTunes Connect, the iTunes URL for your App will be created based on that title.

You can be sure that the first words in your App Title will be included in the URL. This will have a huge impact on your App’s Discoverability using search engines like Google.

Therefore, get your App Title right THE FIRST TIME you enter it in iTunes Connect. You cannot change the URL of the App afterwards.

To Your Success!

Vlad

If you enjoyed this article, get email updates (It’s free).

I’m writing a book to teach you the most effective ways to start and grow a profitable app business fast. Subscribe here and get a 25% discount when the book is released.

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How To Prepare Effective App Search Keywords For International App Stores Fast?

When you prepare App Search Keywords, you usually start with the keywords in English.

Once you define and enter the English Keywords in iTunes Connect, they are used also in all the international App Stores.

At the moment, there are 43 international App Stores:

International App Stores

These App Stores do not necessarily use English as the communication language with their users but the corresponding country language.

For instance, Spanish is used in the Spanish App Store and French is used in the French App Store and so on:

  • Spanish
  • French
  • Chinese
  • Russian
  • Italian
  • Spanish
  • Portuguese
  • Greek
  • Turkish
  • Indonesian
  • Japanese
  • Korean
  • Malay
  • Norwegian
  • Swedish
  • Thai
  • Danish
  • Dutch
  • Finnish
  • Vietnamese

The users in the international App Stores usually use their local language to find apps. A good portion of them, though, use English as well because they know that they can find more apps that way.

That is, to be found in international App Stores, the best strategy is to use both: international and English keywords.

But what is the right tactics for this?

Here you go:

The fastest, most cost-effective and discovery-effective way to be found in international App Stores is to translate only the App Title. There is no urgent need to translate neither App Keywords nor App Description. This because the App Title has most weight in the search algorithm used by Apple when the users search for apps.

Once you have translated the App Title into different languages, you need to specify your App Keywords for each language that is not English. To do so, take your English keywords and remove the ones that are least effective in your point of view. Then, add the most effective keywords from your App Title in English. What you get is the most effective English keywords from your English App Title and Keywords. Make it 100 characters long including separating commas and use it in ALL international App Stores.

This way, you get:

  • the most effective keywords
  • for all international App Stores
  • for the lowest price possible
  • in record low amount of time
  • with record low effort

To Your Success!

Vlad

If you enjoyed this article, get email updates (It’s free).

I’m writing a book to teach you the most effective ways to start and grow a profitable app business fast. Subscribe here and get a 25% discount when the book is released.

How To Prepare Your App Business For A Virtual Assistant?

When you prepare to bring a Virtual Assistant (VA) on board of your app business, you need to take certain steps to:

  • bring the business to an organized state that can be understood by other people
  • prepare a small assignment to give the applicants for the VA position. This will help you quickly disqualify uncapable applicants and shortlist the capable ones
  • prepare 4-5 assignments for the VA to work on immediately once hired

Moreover, you need to think about:

  • how many hours per week (min and max) you want your VA to work for you
  • what is the way to exchange digital files with your VA? (Dropbox, Google docs etc.)
  • what overlapping time of day both you and the VA can communicate with each other?

To Your Success!

Vlad

If you enjoyed this article, get email updates (It’s free).

I’m writing a book to teach you the most effective ways to start and grow a profitable app business fast. Subscribe here and get a 25% discount when the book is released.

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