What Yields Better Business Results Than Outsourcing?

Many appreneurs employ Virtual Assistants (VA) to get things done fast and cheap. 

Having a VA can, indeed, catapult your app business to new heights. 

However, having a VA requires time on your side to provide clear guidance and motivation. Also, it requires money on your side to pay the VA’s salary. 

Is there anything that you can do in your app business that would yield even better results than having a VA?

Here is the rule of thumb: 

Automate as many processes as possible in your app business with software.

Do not waste your time and money for employing VAs to execute processes that can be automated with software. 

That is, instead of hiring a VA for every possible task in your app business think about the task’s automation first. Try to find a developer to ask if the task at hand can be automated using some simple software. If this can be done, invest in the software and use it or train your VA on how to use it. This will always bring better results and motivation to your app business! 

To Your Success!

Vlad

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How To Effectively Manage Your Developers, Designers And Virtual Assistants?

When you run app projects, you usually hire developers, designers and virtual assistants.

  • The more people you hire, the more time you need to spend managing them.
  • The more apps you produce, the more time you need to spend managing the app projects.
  • The more features are contained in each app, the more complex the app project management is going to be.

Currently, all this management is done using spreadsheets, emails and documents.

I am thinking about creating a software solution to facilitate the app project management.

It shall enable newbies and professional app publishers to run app projects smoothly, in a standardized way.

The goal is to save time and money for app publishers caught up in a myriad of small management tasks.

If you are interested in creating an app project management software that would free up your time and save you money while enabling you to produce more apps faster, get in touch with me.

To Your Success!

Vlad

If you enjoyed this article, get email updates (It’s free).

I’m writing a book to teach you the most effective ways to start and grow a profitable app business fast. Subscribe here and get a 25% discount when the book is released.

How To Take Full Advantage of the Apple Affiliate Program?

Many app developers have heard about the Apple Affiliate Program. It offers a way to earn commisions on app sales generated through affiliate links to apps, and other content on iTunes.

The affiliate links can be conveniently incorporated inside your apps.

For instance, you can have a free version of your app link to the premium version of the app, which contains premium features.

The link you use shall be not plain but affiliate.

For instance: https://itunes.apple.com/app/instant-fitness-10-best-ways/id692164177?uo=4&at=11l6aA

As you can see at the end of the link, it has the uo=4&at=11l6aA suffix on it. The suffix identifies the affiliate to Apple.

We use this strategy heavily in the Dr. Bargak Mobile Brand. Have a look at the example here:

Link To Premium Apps

On the New Tab shown, we link to Premium Apps using affiliate links.

Every time a user clicks the link and gets to the App Store, Apple knows that the user was referred and brought there by the affiliate as defined in the affiliate link: uo=4&at=11l6aA 

For the 24 hours after the click happens, Apple tracks all the iTunes Purchases done by the user. And they pay the affiliate 7% commission on those purchases.

Nice!

Imagine all the content on iTunes that your users might buy!

You can conveniently see all the Apple revenue generated by your affiliate links in the dashboard on http://affiliate.itunes.apple.com There, you can also see your earned commissions like that:

apple affiliate program

The nice feature of the program is: once set up in your apps, the system is fully automated: you continuously earn commissions without doing a thing.

To Your Success!

Vlad

If you enjoyed this article, get email updates (It’s free).

I’m writing a book to teach you the most effective ways to start and grow a profitable app business fast. Subscribe here and get a 50% discount when the book is released.

How To Submit An App To App Store The Fastest Way?

When you submit an App for publication on the App Store, there are lots of small steps to be done. Depending on the order, in which you perform the steps, it can take you from a whole day to just a couple of hours to get the App submitted.

Here is the right order of the steps to finish the submission fastest:

  1. Fully finish the development and test of your App.

  2. Create a new App ID in Apple Developer Member Center.

  3. Create a Push Notification Certificate (development and production) in Developer Member Center.

  4. Create a Provisioning Profile (development and production) in Developer Member Center.

  5. Get your .p12 file from the Key Chain (only necessary if you use Remote Push Notifications).

  6. Upload your .p12 file to the Push Notifications Provider of your choice. E.g.: pushwoosh or Parse.

  7. Make 5 App Screenshots in iPhone / iPad Simulator for each devices supported by your App: e.g. iPhone 3.5, iPhone 4 and iPad. Repeat for each language supported by your App.

  8. Prepare an App Description. Repeat for each language supported by your App.

  9. Create a New App in iTunes Connect. Put the Screenshots, Description in all supported languages etc. in there.

  10. Put the App ID into your App if you use Appirater or similar to entice App Reviews.

  11. Upload the App using Application Loader

  12. Make sure the App goes to the state Upload Received or Waiting For Review in iTunes Connect.

To Your Success!

Vlad

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How Old Is Your ASO?

You have published an App! Great!

Before publishing it, you have done the App Store Optimization (ASO) the best you could.

Now, fast forward a year: your ASO is not up-to-date any more.

Therefore: update your ASO at least once a year to stay abreast with App Store trends!

To Your Success!

Vlad

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How To Buy App Source Code Effectively?

If you buy app source code, you want to make sure, you get the best deal. But this does not only mean best price!

Here are the details you shall be looking for:

  1. Code in App Store? If you can download an app based on the code from App Store, you know the code has passed Apple Quality Gates in the past. This is great news to boost your confidence in buying the code.

  2. Code compiles and runs with no crashes with the current XCode version? If it does, your developer will not need to spend time on adapting the code to run in the current XCode version. Sometimes, this can be extremely difficult.

  3. Code already includes the right Ad Networks with Ads displayed at the right places? If it does, your developer will need less time to finish your (reskin) project.

  4. Code models successful apps in App Store? If it does, it increases the chances of success for your reskins.

  5. Price: How many reskins can you do with the source code? How much do you pay for a reskin? Multiply these 2 numbers and divide by the source code price. If the number you get is below $500, you get a good deal. If it is below $300, you get a great deal!

To Your Success!

Vlad

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How To Increase Your App Launch Revenue By 50%?

This week, we have witnessed a simple tactic to increase the App Launch Revenue by 50%?

How?

  1. Get your App approved but do not release it until the next major event in the app industry. In our case, it was the first day on which iPhone 5S and iPhone 5C became available to the users.
  2. Schedule your app availability date in iTunesConnect to that major day.
  3. See your App Launch revenue skyrocket. 50% increase compared to a normal app launch guaranteed but much more certainly possible.

To Your Success!

Vlad

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