How To Make More Apps And App Sales?

Here is the truth from successful appreneurs:

  • Apps are not about ideas.
  • App sales are not about apps.

But about what?

  • Apps are not about ideas but execution.
  • App sales are not about apps but marketing.

That is:

  • To make apps, you must shift your focus from app ideas to app execution.
  • To make app sales, you must shift your focus from apps themselves to app marketing.

Execute well and fast, and you will have lots of apps.

Market well and fast, and you will have lots of app sales.

  • Shift your focus on what causes success: execution and marketing.
  • And do it in the right order: marketing first, execution second.

To Your Success!

Vlad

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If you’d like to learn more about growing app business, I’m writing a book to teach you exactly that. All email subscribers will get a 50% discount when the book is released.

Do Not Pull Information. Rather, Get It Pushed To You. Save Time.

The biggest distraction in your app business probably stems from checking your stats.

You check:

  • daily App Store Rankings in different countries
  • daily earnings from app sales
  • daily app downloads
  • daily earnings from ad sales on Chartboost
  • daily earnings from ad sales on RevMob
  • daily top overall apps
  • daily top grossing apps in your categories
  • daily top free apps in your categories
  • daily top paid apps in your categories
  • daily relevant blogs
  • etc. etc.

Overall it takes you 1-2 hours daily and this time can easily be halved!

Here are the rules of thumb to increase your free time:

1. Have as much information as possible emailed to you daily! Most sites where you check the stats let you set up daily email.


2. Once received, open only those email where you cannot grasp the content from email preview!

To Your Success!

Vlad

If you enjoyed this article, get email updates (It’s free).

If you’d like to learn more about growing your app business, I’m writing a book to teach you exactly that. All email subscribers will get a 50% discount when the book is released.

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Update Your App: What Are The Most Common Pitfalls?

When you want to update your App, consider the following pitfalls, which can surface themselves unexpectedly:

  • Apple may require new screenshots for new devices.
  • Apple may require the use of some new frameworks making the old ones obsolete.
  • Ad networks may have released a new SDK version, which might be mandatory to use.
  • Apple may have released new iOS versions since your last submission and your App may crash on devices running these iOS versions.
  • Apple may not accept your new keywords due to Copyright issues that exist now but did not surface before.

Keep these in mind and discuss the points with your developer before you agree on the update timeline and price.

To Your Success!

Vlad

If you enjoyed this article, get email updates (It’s free).

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How Old Is Your ASO?

You have published an App! Great!

Before publishing it, you have done the App Store Optimization (ASO) the best you could.

Now, fast forward a year: your ASO is not up-to-date any more.

Therefore: update your ASO at least once a year to stay abreast with App Store trends!

To Your Success!

Vlad

If you enjoyed this article, get email updates (It’s free).

 

How To Make A Living With Apps? Learn About The Cash Flow In The App Business!

If you want to make a living with apps, you will have to make an investment. You will not be able to publish apps on your own that will support your lifestyle.

What, however, is possible, is to get a fast return on your investment.

Here are the rules of thumb in the app business as far as investment, return of investment and cash flow is concerned:

  1. Invest $500 in an App in Month 1
  2. Have the App published on App Store in Month 2
  3. The invested $500 shall be earned by the App by the end of Month 4
  4. The invested $500 shall be paid out to you by Apple and Ad Networks by the end of Month 6

That is, with App you can recoup your investment within 6 months after the investment is done. This is realistic.

The question is then, what is your profit after that? It totally depends on the app.

The more “evergreen” your app is, the more it will earn. The longer is a trend on the app store that your app follows, the more will the app earn. Etc, etc.

To Your Success!

Vlad

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How To Calculate Your App Profit Before You Start App Project?

Before you start an App Project, it is a good idea to make a calculation of future expenses and projected revenue. This way, you will have a rough idea of your app’s profitability.

In this post, I will share a sample profitability calculation for an app reskin project. So, here you go:

Expenses:

-$400 : App Source Code with multiple reskin license

-$400 : App Reskin 1

-$400 : App Reskin 2

-$1200 : Overall Expenses (one-time) 

Revenue: 

+$10 a day : From App Reskin 1 (cumulated add revenue + in-app purchases + paid app purchases)

+$10 a day : From App Reskin 2 (cumulated add revenue + in-app purchases + paid app purchases)

+$20 x 30 days = +$600 a month : From App Reskin 1 and 2

+$600 : Overall Revenue (recurring every month)

This way, in 2 months the two App Reskins will have made the expenses back. However, the actual payments from Apple and ad networks will only be fully made 2 months later.

However, the question is how long the recurring monthly revenue will stay at the level of +$600. This depends on many factors. But even if the revenue drops significantly, the apps will still be profitable as they will have made the expenses in the first couple of months.

Note that an App Reskin can make much more than $10 a day making the profitability calculation even more favourable.

To Your Success!

Vlad

If you enjoyed this article, get email updates (It’s free).

What Is Strategic App Production?

You produce Apps strategically if:

  1. You release new apps regularly. 
  2. Your apps model/follow popular apps on App Store. 
  3. Your app revenue overtakes production costs within a couple of months after release.
  4. Your app users rate your apps with 3+ star reviews. 
  5. Your app users’ retention rate indicates recurring users. 

To Your Success!

Vlad