How To Go Cross-Platform Right From The App Business Start Fast?

If you are serious about your app business, you shall think about publishing apps on several platforms at once.

In gaming, this can be achieved through Unity or Cocos2d-X.

In other genres, this can be achieved through Phone Gap.

In Android world alone, there are more than 20 App Stores, you can publish in.

Even very small App Stores, such as Blackberry, might be interesting if you are targeting a very specific niche, such as entrepreneurs over 50, operating in very traditional industries.

The goal is to reuse as many assets as possible across platforms:

  • app content
  • app design
  • app icon
  • app title
  • app description
  • app search keywords

Here is the rule of thumb:

  • Always start on iOS first when you are a beginner in the app business. This will bring you the most revenue.
  • As you progress in your app business understanding, find a team that can publish on many platforms simultaneously.

It is so much fun to go cross-platform reusing most of the assets you created for iOS. It will most probably not double you revenue but it will definitely significantly improve your Return On Investment (ROI) in the assets.

To Your Success!

Vlad

What Are The Questions You Have About Your App Business Right Now? Comment On This Article To Get The Answers FAST!

If you enjoyed this article, get email updates (It’s free).

I’m writing a book to teach you the most effective ways to start and grow a profitable app business fast. Subscribe here and get a 25% discount when the book is released.

Related Articles: 

Advertisements
How to maximize your ROIs with app reskins?

How To Maximize Your ROI With App Reskins?

When you buy source code for reskin, you justify the investment by creating and publishing many app reskins or games based on that code.

How do you decide which app reskins to create though?

To maximize your long-term ROI, follow these 3 rules of thumb:

  • Choose themes and characters popular in App Store but avoid one-time hits like current pop stars (e.g. choose a generic monster character app over a Lady Gaga app)
  • Choose themes and characters to publish your App Reskins in different App Store categories (e.g. choose a monster and a farm theme over 2 different monster themes)
  • Choose themes and characters to attract big advertisers (e.g. choose a Candy Crush Saga-like gameplay over another gameplay less known in App Store)

To Your Success!

Vlad

If you enjoyed this article, get email updates (It’s free).

How To Make A Living With App Reskinning? Learn About The Cash Flow!

Photo 11.09.13 08 07 32 (1)

How to make a living with apps?

If you reskin Apps, there is a certain dynamic in time and pricing for each reskin project you undertake. Here is the rule of thumb:

The more reskins you order at once, the lower the price for each reskin will be. 

That is, if your order 1 reskin of 1 app, it may cost you $600. But if you order 5 reskins of the same app, each reskin may cost you $400. However:

The more app reskins your order at once, the higher is the financial risk you take. 

This is because, you will have to pay your development team before the apps are accepted into the App Store, start generating revenue and that revenue is finally accumulated and paid out to you by Apple and Ad Networks.

Therefore, here is another rule of thumb:

Start with just 1 reskin project. Once it is successful, increate the number of reskins you do per month according to the revenue or, possibly, the profit you make per month. 

To Your Success!

Vlad

What Are The Questions You Have About Your App Business Right Now? Comment On This Article To Get The Answers FAST!

If you enjoyed this article, get email updates (It’s free).

I’m writing a book to teach you the most effective ways to start and grow a profitable app business fast. Subscribe here and get a 25% discount when the book is released.

How To Make A Living With Apps? Learn About The Cash Flow In The App Business!

If you want to make a living with apps, you will have to make an investment. You will not be able to publish apps on your own that will support your lifestyle.

What, however, is possible, is to get a fast return on your investment.

Here are the rules of thumb in the app business as far as investment, return of investment and cash flow is concerned:

  1. Invest $500 in an App in Month 1
  2. Have the App published on App Store in Month 2
  3. The invested $500 shall be earned by the App by the end of Month 4
  4. The invested $500 shall be paid out to you by Apple and Ad Networks by the end of Month 6

That is, with App you can recoup your investment within 6 months after the investment is done. This is realistic.

The question is then, what is your profit after that? It totally depends on the app.

The more “evergreen” your app is, the more it will earn. The longer is a trend on the app store that your app follows, the more will the app earn. Etc, etc.

To Your Success!

Vlad

If you enjoyed this article, get email updates (It’s free).

How To Calculate Your App Profit Before You Start App Project?

Before you start an App Project, it is a good idea to make a calculation of future expenses and projected revenue. This way, you will have a rough idea of your app’s profitability.

In this post, I will share a sample profitability calculation for an app reskin project. So, here you go:

Expenses:

-$400 : App Source Code with multiple reskin license

-$400 : App Reskin 1

-$400 : App Reskin 2

-$1200 : Overall Expenses (one-time) 

Revenue: 

+$10 a day : From App Reskin 1 (cumulated add revenue + in-app purchases + paid app purchases)

+$10 a day : From App Reskin 2 (cumulated add revenue + in-app purchases + paid app purchases)

+$20 x 30 days = +$600 a month : From App Reskin 1 and 2

+$600 : Overall Revenue (recurring every month)

This way, in 2 months the two App Reskins will have made the expenses back. However, the actual payments from Apple and ad networks will only be fully made 2 months later.

However, the question is how long the recurring monthly revenue will stay at the level of +$600. This depends on many factors. But even if the revenue drops significantly, the apps will still be profitable as they will have made the expenses in the first couple of months.

Note that an App Reskin can make much more than $10 a day making the profitability calculation even more favourable.

To Your Success!

Vlad

If you enjoyed this article, get email updates (It’s free).

What Is Strategic App Production?

You produce Apps strategically if:

  1. You release new apps regularly. 
  2. Your apps model/follow popular apps on App Store. 
  3. Your app revenue overtakes production costs within a couple of months after release.
  4. Your app users rate your apps with 3+ star reviews. 
  5. Your app users’ retention rate indicates recurring users. 

To Your Success!

Vlad

NO ADS! or How To Sell A Pleasant User Experience?

Who loves Apps with No Ads? EVERYONE!

Therefore:

Put “NO ADS!” in your App Description to sell it as a feature of your App!

Most app users dislike ads but bear with them if they get free content. Therefore, in your paid apps, sell “NO ADS!” as a pleasant experience for the users. We have tried it and it works!

If you enjoyed this article, get email updates (It’s free).